Proving that payroll doesn’t have to be boring!
Dataplan provide outsourced payroll services to businesses and the public sector throughout the UK. They have rapidly grown over the last few years and have been awarded the CIPP Awards (Institute of Payroll Professionals) for the Payroll Provider of the Year.
Dataplan had a logo they didn’t want to change but wanted to radically change their branding in order to communicate their brand benefits of personal service and expertise in what is a very bland corporate world.
The Dataplan Stan character was born as spearheading the Dataplan team of Payroll Heroes. The use of illustration style allowed fantastic flexibility and creativity showing the fun side to the business.
The benefits of a client really committing to their branding
The branding goes far beyond a logo style as it is integrated throughout the business. All staff members have their own cartoon avatar which appears on their emails and communications, Stan has a soft toy made, his own Facebook and Twitter accounts and has even been turned into an air freshener.
The Stan family has now extended to include Dataplan Fran and Dataplan Dog.
The feedback from clients has been fantastic and the staff have really got behind it.