Updating the branding for regional accountancy firm
The current branding which Kinetic created in 2009, was distinctive, but with the expansion of the firm in recent years into two new areas, the need to update the website to a responsive site, it made sense to change the branding in 2014.
One of the limiting factors of the old branding was the use of stock imagery . The client wanted imagery that was unique but that also spoke of the areas and clients that they dealt with.
For the new branding we retained certain key elements such as the logo, font choice and colour palette but commissioned photography of clients, business sectors and staff across the areas they covered. The idea was to build a library of imagery that could be used across all marketing communications including sector specific publications and newsletters.