Creating a contemporary wedding brand for a premier hotel venue
The Humber Royal Hotel is one of North East Lincolnshire’s premier venues for weddings and one of the few that can cater for large wedding events. The hotel has undergone extensive refurbishment to all areas and has created a contemporary and stylish interior.
With the local wedding market increasing in competitiveness, the Humber Royal wanted to create a new wedding brand that showcased the unique benefits of the venue –
- Modern styling
- Large flexible rooms that could cater for small intimate events through to large scale weddings
- Blank canvas spaces that could be dressed to accommodate any theme
- A focus on bespoke weddings rather than packages
- Grounds with views over the golf course
Designing a coherent brand
We started with the creation of a dedicated wedding logo as the hotel logo was aimed more at the corporate market which did not sit well with the weddings sector. Keeping the colour palette, typeface and graphics simple, we created an elegant yet modern logo that would be carried through all their promotional activities
Wedding events were a large part of the marketing so we also created exhibition materials and a centre-piece brochure which showcased the hotel and wedding service. The brochure was printed on an uncoated stock with an embossed lace effect on the front and back covers that added a tactile element to the brochure.
The hotel now has marketing materials for their weddings that show the hotel as it is now and that stands out in the competitive local market.
6 months on from the launch of the new wedding brand and materials and wedding bookings have doubled year on year!