Marketing is a term most have heard of, but what it actually entails is often more hazy. Marketing is not just advertising, it is not brochures or web sites. Marketing is about taking a step back and looking at the bigger picture.
We can work with you to develop a marketing strategy for your business that achieves your business ambitions. We can create a marketing plan that is achievable and practical and then, unlike a marketing consultant, we can go on to deliver on these ideas and realise your marketing campaigns.
Our approach – getting inside your customer’s heads
How well do you understand your customers and why they buy from you? What is the perception of your business by people who don’t currently buy from you? What is it about your business that makes you stand apart from your competitors?
If you are struggling to answer any of these questions, how can you effectively market your business, however well designed the advertising, literature or web site?
At Kinetic we get to the heart of your business and look at the facts on your customers, your competitors and your sector. We also look at the attitudes and emotions that drive how your customers behave and then formulate a plan that is designed specifically to help your business grow.
For a Step by Step Guide on writing a marketing plan go to our Free Stuff section
Kinetic Marketing Mentoring Programme
Marketing is complex and involves far more than just advertising, which is what most people think of and try first. It is anything that helps you grow or develop your customers, to increase your profitability and market share. It covers aspects such as how you present your business and the products and services you sell. Identifying your most compelling messages and understanding where you sit in the market and where you need to go in order to grow.
No wonder that marketing can seem pretty daunting with businesses lacking the time and expertise to make the best use of their marketing budget.
So how can Kinetic Marketing Mentoring help?
You know your business, but that doesn’t necessarily mean you know how to market your business. We know how to market things, but will never know the ins and outs of your business and sector as well as you do. Our Marketing Mentoring programme puts these two elements together in a way that capitalises on your knowledge and our marketing expertise.
How does it work?
Your mentor will meet with you on a regular basis (usually for a couple of hours a month) and discuss your marketing needs and activities. We will put together a practical strategy and then (most importantly) ensure you are able to implement it.
By meeting regularly the momentum is kept going and projects don’t languish at the bottom of a ‘things to do list’. It also allows us to monitor the success of the activities you are doing and react to new opportunities or situations as they arise.
How much will it cost?
Our Marketing Mentoring programme is flexible and depends on your requirements. For some clients ongoing support is required, other clients may only need a few sessions to help them with a specific challenge or project, or just to help them gain perspective on it all!
Our initial hour session is free where we will discuss your requirements and experiences and tell you about how we work.