As the digital world advances, no business can ignore the online channel as an integral part of their marketing mix. But the demands of designing for the online world require different creative skills and understanding. It is not simply a case of transferring your brochure into a web site, or leaflet to an email.
It is also a world that moves at an amazing pace, with search engines such as Google influencing the trends in what makes a good and effective website.
Understanding where web fits into your marketing mix
All organisations need a web presence, that is very much a given now. But how does this website fit within the overall marketing mix for your business? Understand that and you are more likely to get a website that fulfils its promise rather than just be another marketing expense.
Answering questions such as –
- Is your site for information and reputation only?
- Do you need to include a call to action?
- How are you going to drive traffic to the site?
- How are you going to demonstrate or showcase your product or service online?
- Do you have a product or service that could be purchased online?
We will work with you to understand the role of your website and other online marketing and translate that into the specification and functionality of your site.
Our online services
- Website design– giving you a site that delivers to your users
- Creation of web content– the usual ‘sticking point’ in any web project
- Web build – HTML, Content Management Systems (CMS), e-commerce solutions, responsive websites
- Search Engine Optimisation– make sure your site is at the top of the search rankings.
- Producing e-books and catalogues– we can turn your brochures, newsletters and documents onto online ‘page turners’
- Email marketing– creation of HTML email campaigns including broadcast and full reporting.
- Search marketing – including Google Adwords
- Content marketing – content is crucial and we can help you create added value content for your website from blogs and white papers, to video and demo animations
At Kinetic we understand the web creative and technical restrictions and possibilities and can deliver the online solution you need.