The power of sector targeting
Dataplan Payroll provide payroll services to businesses, schools and third sector organisations. Kinetic had alaredy been working on their corporate business when we were asked to look at ways of growing their education sector.
Our experience building specific education brands for the likes of PC World means that we understood the importance of tailoring any marketing material or messages specifically to the education market.
Schools prefer to deal with organisations who truly understand their sector. This is never more evident than with education payroll which is highly complex and idiosyncratic.
We recommended developing a Dataplan Education brand that would look and sound different to the corporate Dataplan business.
We created a dedicated website and also a versions of key marketing literature that had been proved successful successful for Dataplan corporate but ensured that it was re-written to talk the right education language.
Currently Dataplan Education rank highly on Google and have been successful in bringing in education payrolls from across the UK.
This technique is currently being repeated for additional target sectors.