The dictionary definition of graphic design is …
Noun: The art or profession of visual communication that combines images, words and ideas to convey information to an audience.
Sounds fancy, yet graphic design surrounds us – every piece of advertising, packaging, website, magazine … it has all been professionally designed and it is the skill of this design that dictates whether it is effective or not.
Now we are not talking about just making things look ‘pretty’, although many pieces of design are about making it look attractive, it is mostly about making that piece of design work harder. So if it is an advertisement it gets the response you want, a brochure showcases your company or products to best effect and a website enhances the user experience and makes it easy for people to find what they are looking for.
What can we design?
Most companies will require some elements of physical of digital material as part of their marketing. It could be brochures, leaflets, newsletters, business stationery, websites, emails or even vehicle signage. Whatever your business needs , if it requires a design element then our many years experience will ensure you get something that is not only well-designed it is also highly effective.
There is no ‘house-style’ with Kinetic. Have a browse through our portfolio section and you will see that we have designed materials in all styles and types. That it because it isn’t about what we like in terms of design, but what your business demands.