Unless you have existing in a bubble for the last few years, you cannot have failed to have noticed the prevalence of social media in everyday and business life. As a marketing medium it offers an exciting new range of options for businesses with platforms to promote their business and engage with customers and prospects.
So why are so many businesses struggling to get to grips with it?
There is a big difference between having a personal Facebook page and running social media for your business. Many people ‘give it a go’ only to become frustrated and often at a loss to what they should be doing. Facebook business pages, twitter, LinkedIn, blogging, Pinterest, Instagram – it can feel like a foreign language and something that everyone else seems to be doing but not letting you in on the secret.
And then there is the time issue. Social media may be free in terms of set up costs, but it is time heavy and as business owners, time equals money and is a commodity that is often in very short supply.
So how can Kinetic help?
We are a firm believer that successful social media for small businesses should be handled by the business. You know your business and sector and can have the meaningful conversations and build relationships that social media demands.
Where we can help is to help you determine which social media platforms you should be using and how (this will depend on your type of business, he profile of your customers and what time and resources you have).
We can help you set up your social media accounts and provide any imagery and graphics.
We can provide training for you and your staff across the main platforms –
- Google Plus
We can help you write blog content.
We can manage paid Facebook advertising campaigns
We can help you set up and manage a social media editorial calendar so you are never stuck about what to post again!
Download our free Social Media Editorial Calendar template in our Free Stuff section