20 powerful call to action phrases
Call to Action is a marketing phrase used by copywriters and designers to describe the part of advertisement, brochure, web page that encourages people to take the action they want, it may be to pick up the phone to buy, visit a store or website or fill in a form to request some more information.
It sounds simple, but to get an action you need to ask people to act, and the words you use to get them to act are very important.
If we take the world of web, research by web guru Jared Spool showed that by using powerful action words on a web landing page resulted in people completing the required action 72% of the time but if the action word wasn’t on the page, they only completed that action 6% of the time. This shows the massive impact using ‘call to actions’ can have on the performance of your marketing activity.
So here are some powerful ‘call to action’ words you can use on your advertising, web and marketing material –
- Click here
- Call us on …
- Download now
- Reply today
- Start now
- Book now
- Talk to an expert
- We’d love to hear from you
- Learn more
- For faster service call …
- Send for our free …
- Places limited, book now
- Order today to claim your early bird gift / discount
- Limited offer, order today
- Reserve today
- Free delivery
- Limited availability
- Please retweet
- Please share
- Please help
And don’t forget that we are all simple creatures and respond to repetition so don’t be afarid to repeat the Call to Action multiple times especially if on print mediawhere there may be multiple pages or elements.