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For anyone who has studied marketing, the 4 P’s is pretty much lesson one – PRODUCT, PLACE, PRICE, PROMOTION although there have been a few more P’s added…

VAT, we all have to pay it and if you are a business (whether you are VAT registered or not) you have to pay VAT from your suppliers…

Working with small and medium sized business who are facing challenging times and increased competition I often hear the view that they need to be price competitive. This…