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In my dealing with small business owners, and discussions about the marketing tools available to them, invariably LinkedIn comes up as a potentially powerful way of building connections…

Every year I am amazed at the marketing band-wagon that is Halloween. What was once just a small event for children has turned into a commercial juggernaut, not…

When talking to local businesses, especially start-ups, I often suggest that they include face to face networking as part of the marketing strategy. If you are working and…

We are taught that marketing is about delivering what you customers want or need. True, but actually if you understand what ‘pains’ your potential customers, you will find…

First day back at work for most people and as we look in horror at our spreading waistline and empty bank balance, thoughts turn to New Year Resolutions!…