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In my dealing with small business owners, and discussions about the marketing tools available to them, invariably LinkedIn comes up as a potentially powerful way of building connections…

Before the first message in twitter was sent in March 2006, the hashtag was a largely ignored piece of punctuation. The # is actually called an octothorp and…

Twitter has been around for a while yet remains one of the platforms that seems to cause the most confusion when I talk to small business owners, especially…

Behind the innoxious words ‘editorial calendar’ could lie the answer to your social media posting problems. Big claim I know but one which I would stick my neck…

Blogging is a fantastic marketing tool that is underused by many people. The reason is not because the technology is difficult or expensive. The problem is two-fold –…