Archive

  To most non-marketing people this sounds crazy. Marketing is about getting more people to know about your business, to buy from it and keep buying from it…

As long as people have wanted to sell stuff to other people, they have used words to persuade, entice and close the deal. They know that some words…

You may or may not have heard the term USP (Unique Selling Proposition) but even though it sounds like marketing jargon, it is something that all businesses should…

This is the time of year we all reflect on the past 12 months and make plans (usually for things we will do differently) for the next 12…

Having worked for businesses of all sizes, including large corporate, one of the classic ‘clashes’ was always between sales and marketing, with both believing they were the most…