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There is no denying that there are costs associated in marketing your business. Even ‘free’ options such as social media have a time element and, as a busy…

Call to Action is a marketing phrase used by copywriters and designers to describe the part of advertisement, brochure, web page that encourages people to take the action…

Have the right name Many businesses start out as sole traders and having your business name as your name makes sense, but if you ever want to be…

We are well and truly in Christmas marketing frenzy with the brands all throwing ever larger amounts of money at slick TV ads and filling their stores and…

One of the biggest impacts social media has had on how businesses market themselves is not about low cost routes to market or the ability to ‘engage’ (I…